IBM IAM Introduction Video
: Illustrator
Animation: Lisa Kaiser
Content Strategist: Mina Adame


IBM Cloud Identity Access Management (IAM) gives users the flexibility to provide fine-grained user access to resources in their account. They can use Cloud IAM to assign policies to users, which provide user access to all resources in a resource group, a single service type within a resource group, or an individual service instance in the account.


We needed to briefly inform users of IAM without overwhelming them or expecting them to read a long document. Users need high level information of how the changes will work to increase new feature adoption with minimal support tickets.


As a team we storyboarded ideas, wrote scripts, and worked with content writers to finalize on the video. I was brought onto this project to turn technical terms into delightful illustrations, and to give the video some personality.